Cambridgeshire Council (CCC) reacted to the weekend's crash by announcing plans for a fixed speed camera at one of five locations on the road, and have also fast-tracked plans for a road safety education campaign for the A1307 and the road's speed limit review.

But South East Cambridgeshire MP Jim Paice and councillors John Batchelor and Vicky Ford believe that more needs to be done and that the road should be look at as a whole.

Cllr Vicky Ford, of South Cambridgeshire Council, said: "If this was a ten-mile stretch of the M25, money would have been thrown at the problem to make the road safer but, because we are a little tiny rural road and CCC budgets for highways are so under-funded, we are left with these continual tragedies."

She added: "People must actually sit down and decide what this road should be looking like in the next three or five years."

The new speed camera will be fixed in one of five locations on the road, something that will be looked at by highways officers in the coming weeks.

Cllr Matt Bradney, cabinet member for growth and infrastructure for the last two months, said: "It's a fast road and a lot of people would come past me very fast, so it's a fast road, and if we can slow the cars down it will help.

"It won't solve the issue entirely but it will help."

David Bocking, 43, of Halstead, Essex, and his two sons, Daniel and Stephen, 14 and 13, of Potton, Bedfordshire, died in the crash while five others, including two children, were taken to hospital, three with critical injuries, two with serious.

In a letter to Cllr Bradney, South East Cambridgeshire MP Jim Paice said: "While it is perfectly true that the accidents don't happen in identical places and many involve speed, that does not account for so many on this stretch.

"I doubt there are many stretches of A-road in East Anglia with this record.

"It must relate to the road itself, its capacity and its layout."

Cllr John Batchelor, Cambridgeshire and South Cambridgeshire councillor for Linton, said: "There is no one answer but a combination of different strategies could make the road safer."

Latest statistics show that there were 13 fatal crashes on the A1307 between January 1, 2003, and May 31, 2008.

Since then there have been another two, three dying in Saturday's crash and Dale Roberts, who died after a collision close to Linton's Bartlow Road junction on the A1307 in June.

That means this year's tally of deaths is six, following the deaths of Robert Page in Abington and teenager Alice Westland close to the Allington Terrace junction in Cardinals Green.