Cambs Police are kicking off a domestic abuse campaign to coincide with the World Cup encouraging sufferers to have a game plan.
The campaign, part of the force’s Get Closer initiative, will target women to encourage reporting and raise awareness of the support available.
The force deals with around 1,000 domestic incidents a month, with 75 per cent of sufferers being women.
Anecdotal evidence indicates that around 70 per cent of the domestic incidents police attend are alcohol fuelled and with the World Cup about to kick off police are urging sufferers to come forward.
Det Insp Alan Page said: “With the World Cup about to start more people will be drinking.
“Our message is clear – there is no excuse for domestic abuse. Whether you’ve been drinking or are disappointed about your team’s result there is never an excuse for violent and abusive behaviour.
“As part of our World Cup campaign we are asking sufferers to help us tackle domestic abuse by coming forward.
“There are a number of organisations out there available for support, as well as the police and I would urge people not to suffer in silence.”