A light-hearted campaign encouraging people to leave a gift in their will to St Nicholas Hospice Care has been launched on buses visiting Haverhill.
The ‘Size doesn’t matter’ campaign, featuring Hospice chief executive Barbara Gale and facilities manager Ray Mott, is displayed on the back of two Stephensons buses, which will be driving along routes across West Suffolk throughout the next 12 months.
Nick Duncan, Hospice legacy officer, said the campaign was launched to promote the idea of leaving a gift to the Hospice – however small – in a will.
“It might be a fun image and light-hearted promotion, but the message underneath is very serious: if the Hospice does not receive gifts in wills then the one in five Hospice patients that gifts in wills currently support might not be cared for in the future,” said Nick.
“Leaving a gift to the Hospice is leaving a gift to your family. It is for them, your family, your neighbours and the whole community – anyone who might need to be supported by the Hospice in the future.
“If everyone leaves even a small gift in their will, overall it will add up to a lot.”
The two buses featuring the advert will be driving along routes in Haverhill, Bury St Edmunds town centre, Newmarket, Mildenhall and surrounding villages.