Moviegoers at Haverhill Cineworld can now burn off the calories gained while munching their popcorn at a lower cost thanks to a partnership between the cinema and a fitness instructor.
The cinema’s unlimited card holders and staff are now entitled to reduced rates with Daniel Heath at his business, Your Lifestyle Bootcamp, after the two parties agreed to work together.
The agreement also entitles Daniel, from Falcon Road in Haverhill, to advertise his business at the cinema.
Daniel said: “It’s quite a big thing, having a small company like myself working with the cinema, which is a massive company.”
The arrangement came about following an initial chance meeting between Daniel and Cineworld’s marketing man, Connor Halpin, at the Haverhill Show in July.
Daniel said: “I went down and had a chat and he said what can you offer us and the unlimited card holders, so I came up with a plan and they accepted it.”
Unlimited card holders now get 25 per cent off the normal price at Your Lifestyle Bootcamp, which includes 25 per cent of one-to-one sessions too.
Cineworld staff get a 50 per cent reduction in price.