Local MP Matthew Hancock supported the British Heart Foundation (BHF) when the BHF revealed their first ever pop-up shop in the Palace of Westminster.
The West Suffolk MP met shop staff and volunteers to hear how BHF shops raise vital funds for life-saving research.
During the visit, Mr Hancock added his voice to the call for people to Ramp up the Red this February.
On February 7 the BHF urged the public to Ramp up the Red by wearing something red, hosting a red-themed party, or baking some red-coloured treats.
After their trip to the pop-up shop, Mr Hancock was inspired to join in too.
Coronary heart disease is the UK’s single biggest killer, responsible for almost 74,000 deaths in the UK each year, an average of 200 people each day.
There are currently 2.3 million people in the UK living with coronary heart disease.
Mr Hancock said: “British Heart Foundation shops play a vital role in raising funds for life-saving research and I am delighted to help raise awareness of heart disease by taking part in Ramp up the Red.
“I was visiting flood hit areas in Suffolk on Friday and the weather was cold enough to warrant a second v-neck; one of them was red in support of the BHF!”
Mike Taylor, retail director at the BHF, said: “We wanted to show MPs just how important our shops are – without our shop staff, including 23,000 volunteers across the UK, we simply couldn’t continue our life-saving work.
“It is fantastic to see Matthew Hancock showing his support and ramping up the red.
“All the money raised on February 7 will help us truly fight for every heartbeat.”
For more information about Ramp up the Red or to donate please visit bhf.org.uk/red
For all the latest news see Thursday’s (February 20) Echo.