DCSIMG

Men’s brains ‘wired differently’ to forget special dates

Are men genetically predisposed to miss those important anniversaries?

Men are more likely to miss significant dates such as Valentine’s Day, anniversaries and birthdays thanks to the way that they store memories, according to research.

Instead, they are more likely to know the names of World Cup winners, the make and registration number of their first car, and the kind of useless information that wins pub quizzes.

According to researchers, men use different genes to women when they come to make connections needed to store long-term memories, making men better at what they term ‘tactical’ memories such as travel directions; while women tend to have ‘emotional’ memories, such as special dates and anniversaries.

Mark Hall, gentleman creation officer at sock subscription service socked.co.uk, said “This certainly explains a lot.

“Most men catch hell for forgetting these simple things, but it’s really not their fault.

“When she gets that last-minute bunch of flowers and dented box of chocolates that were clearly bought from the garage down the road on Valentine’s Day, it’s obviously because of genetic differences.

“However, we at Socked.co.uk offer the aspiring gentleman free tips on how to remember these important dates.

“Just by being more organised, there’s no need to disappoint your partner.”

According to a survey carried out by Socked.co.uk, the top things men forget in relationships are:

– Birthdays

– Valentine’s Day

– Anniversaries

– “What did I just say?”

– Where they left the car keys

– Partner’s dress size

– Simple instructions on not burning the dinner

– Paying bills on time

– Partner’s choice of wedding song

– Remembering to come home from work, and not to go to the pub

“Genes or otherwise, a gentleman simply needs to make small changes to his behaviour and he’ll reap the rewards,” added Hall.

“Convert those emotional memories to tactical ones, and the battle’s half won.”

“Men may be forgetful animals, but at least a sock subscription takes one thing off their mind, with a regular delivery of socks to their door.

“That might just leave enough space in their heads to remember February the 14th.”

For all the latest news see tomorrow’s (Thursday, February 14) Echo.


 
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Wednesday 19 June 2013

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