Cambridgeshire Police is running its second domestic abuse campaign targeting male victims around Valentine’s Day.
The Valentine’s campaign aims to encourage male victims to come forward.
Detective Inspector Alan Page said: “Throughout the year we run a number of high-profile campaigns to target women who are victims of domestic abuse and it’s important this work continues as they represent around 75 per cent of victims.
“However we believe there are men out there who are not reporting the abuse they suffer and it is those men we are trying to reach out to this Valentine’s.
“We have anecdotal evidence to suggest domestic abuse against men is under-reported and we know from feedback we have received that some men do not feel there is enough work done to highlight this issue.”
Facebook adverts, posters and a print advertising will be used as part of the awareness raising campaign.
The posters feature a daisy with a ‘She loves me, she loves me not’ message and will be placed in locations such as men’s toilets and sports changing rooms.
Det Insp Alan Page said: “By targeting men via social media and through our poster campaign, we hope we can raise awareness of this issue and give victims the courage to come forward and report abuse.
“We hope by raising awareness of the force’s dedicated domestic abuse unit and the support available, that victims will come forward.”
The force is working with Cambridgeshire County Council to develop a six month campaign targeting female victims of domestic abuse. Radio and social media advertising will be used as part of the campaign which will run from March 2014.
For all the latest news see Thursday’s (February 20) Echo.