As England gears up for the World Cup campaign, Suffolk Roadsafe partnership is urging everyone to be aware that they could be over the drink drive limit the “morning after”.
It takes a lot longer than most people think for alcohol to pass through the body. On average it takes around one hour per unit of alcohol, though this can vary depending on a number of factors.
With the later kick off times during the World Cup, there may be a risk of responsible people, who would not dream of drinking and driving, being over the limit the following morning as a result.
A poster campaign will be launched with over 700 licensed premises in Suffolk alerting people to this potential danger and providing information to help them avoid driving while over the drink-drive limit. The Win, Lose or Draw poster alerts people to the notion that “Life Goes on the Morning After” no matter what the football results.
You can view the campaign poster here: https://www.flickr.com/photos/suffolkcountycouncil/sets/72157645012611211/
During 2008-2012, there were a total of 372 collisions on Suffolk roads involving alcohol-related offences. In that period there were also 1508 recorded road incidents between the hours of 7am and 10am.
June will also see Suffolk Police officers from the Joint Roads Policing Unit, participating in a month-long Europe-wide summer drink drive initiative. Officers are aware the numbers of people risking drink driving could increase with the arrival of the World Cup.
Graham Newman Chair of the Roadsafe Partnership said:
“If you drink four pints of lager later in an evening, then it’s possible you won’t be ‘alcohol free’ until the following lunchtime. We’re not saying ‘don’t drink whilst enjoying the World Cup’, but we are saying ‘don’t drink anything if you are driving and don’t drink heavily if you have to drive the following morning’. Don’t risk getting a drink drive conviction the morning after. Police officers will be on the road performing breath tests but this might be too late. You could end up losing your life, never mind your license”.
Head of Roads Policing in Norfolk and Suffolk, Chief Inspector Chris Spinks said: “Watching football is a very social event, whether it is going to the pub or round to a friend’s house. Either way there can be more of a temptation for those driving to have a drink, but we would warn people not to do so.”
During the campaign, officers will be conducting roadside checks at all times of the day and night, including first thing in the morning, drivers are urged to think twice before getting behind the wheel the morning after drinking – when alcohol can still be in body. Officers will also be breath-testing anyone stopped for a motoring offence and anyone involved in a collision, in a bid to crack down on those who flout the law.
Paul Collins Area Commander for Suffolk Fire and Rescue Service added: “All too frequently our fire crews are called to deal with the aftermath of devastating road crashes which kill and maim. We are actively engaged in reducing road casualties with our colleagues in the police and Suffolk Roadsafe Partnership. The World Cup should be a time when people enjoy the spectacle, but irresponsible drink-driving endangers all other road users and is just unacceptable”.