Guests at the bestof Haverhill’s October event experienced an unusual evening of Bond and business at the town’s arts centre last week.
David Doughty’s The Gallery Photography and Video Services premiered promotional film Troubleshooter.
With a James Bond theme the film features Mr Doughty as the hero tasked by M (town councillor Maureen Byrne) to undertake a mission for EC (Elaine Carr of the bestof Haverhill owner) to find the mystery Diamond Geezer, reputedly the best jeweller in town.
The film demonstrates in an entertaining and humorous way the importance for businesses of standing out from the crowd and of finding ways to ensure that people remember who you are.
A number of local business owners took part in the film which was shot in Haverhill with scenes being filmed at Days Inn Haverhill and Sturmer Hall.
Singer songwriter Dale Bennett collaborated with Mr Doughty to write the music and theme song for the film.
Mr Doughty said: “We had a lot of fun creating the movie but it does have a serious message.
“If you want to be successful in business people have to know your name and what you do.
“I’m really grateful to everyone who was involved in the production and I would like to thank them for their generosity.”
After the film leading UK entrepreneur Nigel Botterill, founder of thebestof franchise and seven other million pound plus businesses, took to the stage with his latest presentation ‘How to Stay Poor in Business’.
A speaker, author and serial entrepreneur Mr Botterill is committed to sharing his success strategies with businesses across the UK.
Guests experienced the energetic, fast paced and engaging style that has become Mr Botterill’s trademark.
The down to earth Yorkshireman Nigel pulled no punches with his delivery of some very hard hitting messages for business owners.
How to Stay Poor in Business explored what business owners should be doing if they want to be successful in business.
The session was interactive with Mr Botterill engaging with many members of the audience to emphasise key messages and to make people think more deeply about their businesses.
He spoke about the need for business owners to be marketers of what they do and not just doers.
The importance of measuring the performance of every aspect of marketing undertaken was another key message.
Mr Botterill was keen to point out that there was no excuse in the 21st century for not knowing which part of your marketing was working.
He emphasised the importance of continued investment in learning and education and related this to the financial commitment that he has made over the years to his own personal development.
Ms Carr said: “I am really pleased that Nigel came back to Haverhill with his latest talk.
“There was some very positive feedback from people following the event.
“He certainly has a lot of very practical advice to give.
“It was good to premier Trouble Shooter at the event.
“I think everyone enjoyed it, although some of us were a little embarrassed by our performance when it was aired on the big screen.
“We had a lovely Indian buffet provided by Haverhill Tandoori and the team at Haverhill Arts Centre were excellent and accommodating as ever.
“There is a wonderful business community in Haverhill, there’s a real sense of fun.
“It’s a pleasure to be a part of it.”
If would like to find about more about thebestof Haverhill visit www.thebestof.co.uk/haverhill.
For all the latest news see Thursday’s (October 31) Echo.