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Has a Haverhill company come up with the future of the music industry?




Russell Payne (left) and James Burling (right) at Uluvv HQ in Haverhill. ANL-150217-154118001
Russell Payne (left) and James Burling (right) at Uluvv HQ in Haverhill. ANL-150217-154118001

A Haverhill company is calling on local bands and creative artists to join them in what they’re saying could be the ‘future of the music industry’.

Uluvv.com has been set up by Haverhill duo, James Burling and Russell Payne as a way for aspiring musicians and other creative types to build a digital platform for themselves from which they can make money.

“We’re very excited about it,” said Mr Burling. “If you imagine you’re in a band and you made a music video, you want to put it on You Tube. But it’s difficult to monetise that because it’s not on your own site. There’s no easy way of making a living out of what you do.

“We provide artists with a way of bringing together their content on a dedicated site. Videos, music, Pay pal and comments will all be brought together. We don’t know of anybody else who is doing this at the moment. All the elements are there, but it’s all separate right now.”

The project has been ongoing for more than a year, but the test site only went live last Saturday (February 14).

Users of the website can set up their own free website with an unique URL which will serve as a base to include other content.

The website will, once it generates enough traffic, be able to make money from advertising. Uluvv proposes to take about 10 per cent of the money generated from the advertising.

There has already been interest in the website, with bands like Haverhill’s own Flux 32 and Mark Ellis from the band Hamfatter, who found fame on TV’s Dragon’s Den, getting involved.

“What’s nice about what we’re doing is the idea’s really simple,” said Mr Burling. “We’re developing everything in house and doing all the design work ourselves.

“We want more local bands and creators to get involved. We want to support them and to work with the right people.”

Interested parties can visit the site at uluvv.com.



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