Haverhill cake company’s Eurostar deal is totally Wicked
Muffins created and baked by a family-owned business in Haverhill are now being tucked into by passengers using one of the best-known train services in Europe.
The range of individually wrapped Tulip muffins include Canadian blueberry, double chocolate, St Clement’s orange and lemon and muesli are now being eaten by passengers using the Eurostar service between England, France and Belgium.
The muffins are all products of The Wicked Cake Company, which is based in Maple Park, off Falconer Road.
The deal with Eurostar is a brand new and exciting one for the company, as general manager, Andy Barwick explained.
He said: “We are really excited about this new range of products.
“This is the first of many new and exciting products which we will be launching over the rest of this year and as part of our ongoing product development to support customer needs.
“This new range of Tulip muffins has already generated new customers for the business, with Eurostar being the first to take the new range on its rail services.”
The new deal is just the latest piece of good news for the company, which moved in 2011 from its old premises in Cherry Hinton to a much larger site in Haverhill.
Peter Luong, from the Wicked Cake Company’s sales and marketing team, added: “We are really pleased about it.
“It’s a new contract for us and it’s definitely something we are proud about.”
Founded in 1991 by brothers Chris, Ed and Richard Bliss as a solution to finding high quality cakes for their delicatessen sandwich business - which itself began life as a mobile business - the company has gone on to taste plenty of success.
It supplies to a varied range of customers, including airlines, universities, the hospital supply chain, train operators, the leisure/hospitality industry, garage forecourts, vending, coffee shops, cash and carry wholesalers and the catering trade.
Among the many well known venues that sell its cakes are the Crucible Theatre in Sheffield, home to the World Snooker Championships, and top football clubs, such as Tottenham Hotspur.
The company employs 50 staff and has a technical manager at its factory in Haverhill who comes up with all the recipes in-house.
What was once a small kitchen above a shop is today a modern, purpose-built bakery which produces a huge range of cakes.
Among the individually wrapped cakes on offer are rocky road, flapjacks, lemon drizzle, shortbread, caramel shortcake, carrot cake, Eccles cake and chocolate fudge brownie.
Flapjacks, shortbreads, chocolate slices and biscuit cakes are also produced in catering-size trays.