Haverhill Leisure bid to get people active through discounts

Abbeycroft Leisure has re-launched its concessions scheme to encourage more people on low incomes to take up physical activity as part of its Active St Eds Campaign.

The trust has always had concessions for those claiming benefits but many people are still not aware that they can have off peak discounts on memberships and on casual swimming, gym racquet sports, and health suite visits to Haverhill and Bury St Edmunds Leisure Centres.

In June, Abbeycroft launched a borough-wide campaign to promote the benefits of physical activity on wellbeing and quality of life called Active St Eds. As part of this campaign, it is hoped that by re-launching the concessions scheme it will encourage more people on low incomes to take up physical activity.

One of the first organisations to support the re-launch of the scheme is Havebury and every new tenant will receive a concession leisure card and Active Points registration form in their welcome pack. ‘Active Points’ allows people to collect points every time they take part in an activity when they swipe their leisure card. Every 100 points is equivalent to 75 pence which can be redeemed against 400 retailers online.Michelle Banfield-Curran, Abbeycroft’s Partnership Manager, said: “For many people on benefits money is a barrier to keeping active but we want to show people that activity does not have to cost a fortune. Walking, jogging and kicking a football around in the park are free activities and if they want to use the pool, gym or exercise classes we want them to know that there are discounts available for them at our centres.

“We also know from experience that many people on benefits are reluctant to come to Centres to register as a concession. So with support from organisations such as Havebury we are trying to reach out to these people to enable them to register in a different way by offering them details of the scheme and the paperwork through an organisation they are already familiar with.”

Havebury Chief Executive Karen Mayhew said the association was delighted to take part in such a worthwhile initiative. She said: “Active St Eds is an excellent scheme that will help our tenants keep pounds in their pockets and take pounds off the weighing scales. We hope that lots of our tenants will take part in this campaign and really reap the physical and financial rewards on offer.”

Those who are on jobseekers allowance, receiving income support, students in full time education, those over 60, and those on ESA/incapacity benefit are entitled to concessions at the centres. Partners and children of those receiving jobseekers allowance or income support, living at the same address, are also entitled to the concessions. Those with disabilities can also bring carers with them free of charge.