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Bernhard Company launches its first ever academy in Haverhill




A global leader in sports turf management and technology has launched its first ever academy - in Haverhill.

The Bernhard Academy was launched on Tuesday at the Bernhard Company’s factory in Homefield Road and is set to become a hub of knowledge for the turf industry and a global centre promoting learning and development.

Speaking at the opening, Steven Nixon, one of three directors at Bernhard Company, said: “This academy is just an extension of what we have been doing for a number of years.

“When this factory was built back in 2012 we had a training centre, it was a small room upstairs and we felt as time has gone on we have got better staff and products and have matured as a company and we wanted something bigger and better.

The Bernhard Academy was officially opened on Tuesday. at Bernhard Company's site in Haverhill. Pictured: Steven Nixon (global sales director), Stephen Bernhard (chairman), Sami Strutt (head of member development at BIGGA) and Iqtidar Hassan (financial director). Picture by Mecha Morton.
The Bernhard Academy was officially opened on Tuesday. at Bernhard Company's site in Haverhill. Pictured: Steven Nixon (global sales director), Stephen Bernhard (chairman), Sami Strutt (head of member development at BIGGA) and Iqtidar Hassan (financial director). Picture by Mecha Morton.

“We feel that better educated people make sharper decisions and that’s the key to our business.”

The academy was officially opened by Sami Strutt, Head of Member Development at the British and International Golf Greenkeepers Association (BIGGA).

In addition to promoting education to UK turf specialists, the Academy will develop a training programme for Bernhard’s distributors from across the US, Asia and Europe to help enhance their knowledge of turf health solutions.

Working in partnership with Mow-Sure Training Ltd, the Academy aims to train customers, technicians and distributors’ sales team to promote turf health, cutting precision and superior playability and eventually to get the most out of Bernhard’s product range.

The accredited training will be delivered by hands-on training, theory or via online learning and a wide range of modular and short courses is planned, with the two signature courses being a Turf Technician Course and a Turf Manager’s Course.

For more information on the various types of training and education support offered by Bernhard and Company, visit: Bernhard.co.uk



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