Shoe Zone and Stead & Simpson go extra step for Operation Christmas Child’s 100 Million Shoebox Challenge

Shoe Zone and Stead & Simpson are stepping out to help Operation Christmas Child reach their goal of delivering their 100 millionth shoebox this year.

Over the past 22 years, through Operation Christmas Child, Samaritan’s Purse has delivered 94 million shoeboxes to needy children in over 100 countries.

Shoe Zone and Stead & Simpson are doing their part to help the charity lift this total to 100 million and beyond this Christmas, by acting as drop-off points at many of their outlets across Suffolk.

Full details of all drop-off points can be found by visiting

Shoe Zone and Stead & Simpson Owner Charles Smith: “Each year over the past four years we’ve helped collect at least 40,000 shoeboxes at our outlets across the country.

“This year we’re delighted to say that our stores will be helping Operation Christmas Child reach this amazing achievement to help impact 100 million lives.”

Samaritan’s Purse UK executive director Simon Barrington believes the partnership is a perfect fit.

“For a campaign like Operation Christmas Child which fills shoeboxes with gifts for needy children around the world to have a partner like Shoe Zone and Stead & Simpson with their hundreds of shoe shops up and down the country is like a dream come true,” he said.

“The synergy between us both is very obvious and they’ve been great partners in supporting us through their staff and shops in helping us deliver our 100 millionth shoebox this year.”

As well as acting at drop off points Shoe Zone and Stead & Simpson stores totalling nearly 600 across the UK are also providing empty shoeboxes for donors to fill and their staff are promoting this year’s campaign by distributing OCC leaflets.

Find out how you can be part of the 100 Million Shoebox Challenge by visiting for instructions on how to complete a gift-filled shoebox in time for the November 18th deadline.

For all the latest news see Thursday’s (November 22) Echo.